Standing Out in a Competitive Market

The UK contract cleaning industry is one of the most competitive service sectors, where price often dominates decision-making. Since the 2007–08 financial crisis, cost pressure has remained high, with some clients still choosing providers based on who offers the lowest bid for standard services.

However, the market is shifting. While cost efficiency is still crucial, more clients now seek value beyond just price — from enhanced service quality to shared values and long-term partnerships. Cleaning is no longer just a commodity when a provider delivers more.

What Makes a Cleaning Provider “Different”?

We believe success lies in moving away from a one-size-fits-all model and delivering tailored solutions that address the evolving needs of today’s workplaces. Here’s how smart cleaning providers are setting themselves apart:

Aligning with Client Culture and Values

More businesses now expect service providers to align with their organisational goals and ethics. This includes:

• Corporate responsibility

• Sustainability and environmental practices

• Health, safety, and staff wellbeing

• Social value and ethical employment

This isn’t about ticking boxes — it’s about forming partnerships based on shared values. Clients want more than a cleaning company. They want a provider who understands what matters to them and can integrate into their working environment and ethos.

Sustainability as a Differentiator

Environmental responsibility is no longer optional — it’s a business imperative. While “green cleaning” has been a buzzword for years, forward-thinking contractors now demonstrate real, measurable efforts to reduce their ecological footprint.

CIG ways to stand out include:

• Using chemical-free or low-toxicity cleaning products

• Microfibre systems that minimise water and chemical use

• Energy- and water-efficient cleaning equipment

• Recycling initiatives and waste reduction strategies

• Eco-friendly packaging and reduced plastic use

For clients focused on employee wellbeing, allergen reduction and cleaner indoor air through non-toxic methods add significant value.

Going Beyond Cleaning: Integrated Service Delivery

Adding Complementary Services

Modern cleaning contractors can offer much more than just routine cleaning. At CIG, we integrate additional solutions to support a cleaner, safer, and more pleasant working environment:

• Washroom services (feminine hygiene units, air fresheners)

• Carpet, duct, and window cleaning

• Incident scene and trauma clean-up

• Building maintenance and security

• Grounds maintenance and landscaping

This bundling of services saves clients time and money by simplifying supply chains and reducing the need for multiple providers.

Seamless Integration for Better Results

Unlike niche providers, large-scale contractors can integrate these services into a single, cohesive operation. Using the same trusted team already familiar with the site ensures continuity, familiarity, and improved efficiency.

Clients benefit from:

• Fewer third-party contractors

• Better coordination and scheduling

• Improved communication and accountability

• Reduced risks from unfamiliar personnel on-site

The Value of a Skilled Workforce

Professionalism Through Training

Skilled, motivated staff are the backbone of excellent service. At CIG Cleaning Services, we believe training isn’t just about compliance — it’s a tool for empowerment and performance.

We invest in:

• Industry-standard certifications such as BICSc

• In-house upskilling and development programmes

• Specialised training in floorcare, carpet cleaning, and infection control

• Ongoing health and safety assessments

• Annual reviews and on-site quality audits

A well-trained team not only delivers better results but also builds long-term client trust and satisfaction.

Empowered Staff, Better Outcomes

Employees who are supported and valued work more effectively and take greater pride in their roles. That professionalism translates directly into:

• Cleaner environments

• Healthier buildings

• Happier occupants

• Fewer client complaints

This isn’t just good for staff — it’s good business.

Why Clients Are Paying Attention

In an increasingly conscious economy, clients are making choices based on more than spreadsheets. They’re choosing cleaning partners that support their goals, reflect their culture, and help them deliver on their promises to staff, stakeholders, and customers.

Choosing a cleaning company that “gets it” — one that brings professionalism, sustainability, and added value to the table — is not just a smart move, it’s a strategic one.

Final Thoughts: Different is Better

Cleaning may be a simple service at its core, but how it’s delivered makes all the difference. In a crowded and cost-driven market, clients are increasingly drawn to providers that go above and beyond the basics — those who invest in people, prioritise sustainability, and bundle services to offer more for less.

At CIG Cleaning Services, we pride ourselves on being different — and that difference delivers real value to the organisations we serve.

📞 For more information about how we can help your business, call us on 0800 7723146 or fill out our online contact form.